Goal: Create engaging, instructive, and original content to draw conversions while giving readers tips to create their own spa at home. Focus on giving relevant advice before promoting products. Part of a series of Beauty Pages written regularly for L'Occitane. Search Engine Optimized (SEO).
Deliverable: 1 beauty page
Speed: Less than three days
Success: Instantly published winter 2016 and republished in March 2017
L'Occitane en Provence - Tips for a Sensorial Spa Day at Home